I’ve been thinking about why we value romantic bonds more than friendships. My flagship article Everyone wants to fall in love, but few are willing to fall in friendship clearly lays out some possible reasons we do so. But I’ve come to realise that there could be another factor that explains why we struggle to maintain an equilibrium of value between our romantic and platonic loves. It is a psychological mechanism behind trade, one ingrained so deeply into our psychology. Yo

Embrace Love as a Way of Life, and It’ll always come back to you. Love, Love, and Love more.

Our over-reliance and overvaluation of romantic bonds is killing our friendships. Time to bust the lies behind it.